Consumer Insights

Telecom churn research in India analyzing 5G pricing and customer loyalty trends

Telecom Churn in India: What 5G Pricing Surveys Reveal About Customer Loyalty

India’s telecom industry is entering its most competitive phase in a decade. With Reliance Jio, Airtel, and Vi rolling out 5G at varying speeds and price points, operators are no longer competin...

EV adoption in India — consumer intent vs. purchase gap | Maction Consulting

EV Adoption in India: What Consumers Say vs What They Actually Buy

EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly sho...

India Middle East Corridor IMEC consumer sentiment shifts — Maction Consulting

The India–Middle East Corridor: How Geopolitical Shifts Are Rewriting Consumer Sentiment Data

The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguratio...

Rural India consumer research showing FMCG growth trends and changing consumer spending habits

The ₹5 Lakh Question: How Rural India’s Spending Habits Are Blindsiding FMCG Giants

For the better part of a decade, India’s FMCG giants built their strategies around one assumption: growth comes from cities. Premium SKUs for urban millennials. Digital-first campaigns targeting...

From Energy Crisis to Consumer Insights: What Businesses Must Learn from PM Modi’s Middle East Conflict Address

From Energy Crisis to Consumer Insights: What Businesses Must Learn From PM Modi’s Middle East Conflict Address

Prime Minister Narendra Modi’s recent address regarding the escalating West Asia conflict sent a clear warning to the corporate world: the macroeconomic impact of global disruptions will be felt acros...

How the Middle East Conflict Could Reshape India’s Consumer & Market Research Landscape in 2026?

How Rising Oil Prices Are Changing Consumer Sentiment in India

As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoi...

AI wealth management helping NRIs manage cross-border investments through consumer research and data analytics.

How AI Wealth Management Is Transforming NRI Financial Behavior

Artificial Intelligence is reshaping the financial services industry at an unprecedented pace. From automated investment recommendations to intelligent remittance platforms, AI-powered financial solut...

Digital lending platforms improving women’s financial inclusion through data-driven lending strategies

How Digital Lending Is Driving Women’s Financial Inclusion

The financial services industry is undergoing a significant transformation as digital lending platforms make credit more accessible than ever before. One of the most remarkable developments in recent ...

Enterprise AI adoption in India supported by consumer research and data analytics.

How Businesses Can Measure AI Readiness and Build Consumer Trust

Artificial Intelligence has moved beyond experimentation and is becoming a core part of business strategy across industries. From financial services and healthcare to retail and manufacturing, organiz...

Human Over AI Data-Driven Strategies for Indian Brands to Blend Empathy with Technology in 2026 Consumer Journeys

AI Adoption in India: How Businesses Can Measure Enterprise AI Readiness

In 2026, the Indian retail and FMCG landscape is a fascinating duality. Consumers are more digitally native than ever, comfortable navigating advanced apps and demanding hyper-personalization. Yet, be...