Industry Reports

Big Billion Days 2026 pre-sale consumer research — what brands should measure before Flipkart and Amazon festive sale dates are confirmed | Maction Consulting

Before the Big Billion Days: What Brands Should Be Measuring in the Next Five Weeks

Flipkart’s Big Billion Days and Amazon’s Great Indian Festival haven’t been officially confirmed for 2026 yet, but both platforms are expected to open within days of each other in th...

US tariff impact on India's export manufacturing hubs 2026 — consumer research implications for Tirupur, Surat, and Pune auto belt | Maction Consulting

What the US Tariff Rollercoaster Means for Consumer Research in India’s Export Hubs

India’s trade relationship with the US has whiplashed twice in the past year. Tariffs on Indian goods hit a punishing 50% in August 2025, a February 2026 bilateral deal brought that down to 18%,...

India state-level inflation divergence July 2026 — Telangana 6.32% vs national 4.45% | Maction Consulting

India’s Inflation Isn’t One Number — It’s Six Different Stories by State

India’s retail inflation hit 4.45% in July, released this week by the National Statistics Office — a 19-month high, and the third straight monthly acceleration. That’s the headline every o...

RBI MPC August 2026 rate hold — what it means for brand research and festive season planning in India | Maction Consulting

The RBI Held Rates This Week — and Told Brands Exactly What to Watch For

The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously. But Governor Sanja...

India inflation 2026 and consumer behaviour — what brands should be tracking in H2 2026 | Maction Consulting

India’s Inflation Just Crossed 4% Again: What Brands Should Be Tracking Now

India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the traje...

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...

GST 2.0 impact on consumer behaviour in India — what nine months of data shows for brand strategy | Maction Consulting

GST Turns Nine: What GST 2.0 Has Actually Done to Consumer Behaviour

GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have g...

RBI Consumer Confidence Survey 2026 — what it means for brand research and category tracking in India | Maction Consulting

What the RBI’s Latest Consumer Confidence Survey Means for Brand Research in 2026

The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On ...

Quick commerce vs traditional kirana retail — loyalty data and consumer behaviour in India 2026 | Maction Consulting

Quick Commerce vs. Traditional Retail: What Loyalty Data Reveals About India’s Shopping Habits

Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...

EV adoption in India — consumer intent vs. purchase gap | Maction Consulting

EV Adoption in India: What Consumers Say vs What They Actually Buy

EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly sho...