Globally, raising income levels creating a lucrative shopping demand for retail segment. There are many challenges which retail businesses face whose answers can be found by research. Customers are constantly expecting not only a pleasurable but also a secure shopping experience. It’s also likely that e-commerce sites will have to grow into more physical areas, while the bulk of online transactions, unexpectedly, already take place offline.

Hence, in order to create a differentiating experience for customers, research is a very important aspect which Maction has delivered to its global retail clients.