Social and Rural Research


Expert services for the Social and Rural Research Industry

Social market research is important for obtaining appropriate and reliable knowledge about a region’s current social situation. The social sciences have long been an important component of market research and are crucial for analyzing consumer behaviour. Demographics, such as age, wealth, schooling, and job status, are some of the most widely studied facets of social research studies.

Rural analysis, on the other hand, studies the business scope by tracking changes in rural society. Rural growth is a broad concept that refers to efforts to improve the quality of life in rural areas. It not only aims at economic growth but also targets education, health care as well as water supply and sanitation.

Rural India is at the heart of Indian society and reflects the country’s current state. India’s villages have a wealth of resources for expanding the rural business base. The Indian government has implemented a number of programs that have resulted in increased literacy, disposable income, and rural infrastructure.

At Maction, we aim to help our clients by providing fact-based analysis on India’s current social dynamics. We excel in delivering in-depth technical analyses of rural business trends and market scenarios. The detailed insights by our team of highly qualified research analysts help our clients in making well-informed investment decisions.

Illustrative list of domains we have worked
  • Baseline Study

  • Impact Assessment

  • Social Marketing

  • CSR Project Configuration

  • Monitoring and Evaluation

  • Market Sizing