Research reports are the end-product of a lot of time, effort, deep thinking, and data analysis. It is tempting to create a report using all data points gathered during research. From past experience we have found that a coherent, visually stimulating, easy to understand, and actionable reporting is very critical for clients. We believe each chart, each slide, should communicate a finding, and it should not just limited to represent data points collected. Rather a story should come out from our analytics solutions. At the end, the stories should hint some actionable points which is very intuitive for the management.