Industry Reports

Quick commerce as a product launch channel for D2C brands in India — Blinkit Zepto Swiggy Instamart festive season 2026 | Maction Consulting

Quick Commerce Isn’t Just Fast Delivery Anymore — It’s Where D2C Brands Are Launching Products

A wave of Indian D2C startups is using this festive season to launch new products — not on their own websites, not through a traditional retail rollout, but directly on Blinkit, Zepto, Swiggy Instamar...

India calibrated consumption 2026 — Deloitte Consumer Signals data on spending intent, financial wellbeing, and brand research implications | Maction Consulting

Calibrated Consumption”: Why the Indian Consumer Isn’t Cutting Back — Just Getting Pickier

Deloitte’s latest Consumer Signals India report has put a name to something a lot of category-level research has been circling around for a while without quite pinning down: “calibrated co...

FMCG Q1 FY27 India — HUL Dabur Britannia revenue growth vs volume growth and pack size trends | Maction Consulting

HUL, Dabur, and Britannia Just Posted Strong Growth — But the Pack Size Is Shrinking

India’s FMCG majors opened FY27 with numbers that, on the surface, look like a genuine turnaround. Hindustan Unilever posted 10% year-on-year revenue growth to ₹17,341 crore in the June quarter ...

Big Billion Days 2026 pre-sale consumer research — what brands should measure before Flipkart and Amazon festive sale dates are confirmed | Maction Consulting

Before the Big Billion Days: What Brands Should Be Measuring in the Next Five Weeks

Flipkart’s Big Billion Days and Amazon’s Great Indian Festival haven’t been officially confirmed for 2026 yet, but both platforms are expected to open within days of each other in th...

US tariff impact on India's export manufacturing hubs 2026 — consumer research implications for Tirupur, Surat, and Pune auto belt | Maction Consulting

What the US Tariff Rollercoaster Means for Consumer Research in India’s Export Hubs

India’s trade relationship with the US has whiplashed twice in the past year. Tariffs on Indian goods hit a punishing 50% in August 2025, a February 2026 bilateral deal brought that down to 18%,...

India state-level inflation divergence July 2026 — Telangana 6.32% vs national 4.45% | Maction Consulting

India’s Inflation Isn’t One Number — It’s Six Different Stories by State

India’s retail inflation hit 4.45% in July, released this week by the National Statistics Office — a 19-month high, and the third straight monthly acceleration. That’s the headline every o...

RBI MPC August 2026 rate hold — what it means for brand research and festive season planning in India | Maction Consulting

The RBI Held Rates This Week — and Told Brands Exactly What to Watch For

The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously. But Governor Sanja...

India inflation 2026 and consumer behaviour — what brands should be tracking in H2 2026 | Maction Consulting

India’s Inflation Just Crossed 4% Again: What Brands Should Be Tracking Now

India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the traje...

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...