Industry Reports

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...

GST 2.0 impact on consumer behaviour in India — what nine months of data shows for brand strategy | Maction Consulting

GST Turns Nine: What GST 2.0 Has Actually Done to Consumer Behaviour

GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have g...

RBI Consumer Confidence Survey 2026 — what it means for brand research and category tracking in India | Maction Consulting

What the RBI’s Latest Consumer Confidence Survey Means for Brand Research in 2026

The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On ...

Quick commerce vs traditional kirana retail — loyalty data and consumer behaviour in India 2026 | Maction Consulting

Quick Commerce vs. Traditional Retail: What Loyalty Data Reveals About India’s Shopping Habits

Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...

EV adoption in India — consumer intent vs. purchase gap | Maction Consulting

EV Adoption in India: What Consumers Say vs What They Actually Buy

EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly sho...

India EV sales FY26 and electric vehicle adoption

India EV Sales FY26: Understanding the Diverging Adoption Curves

The Indian automotive landscape has reached a historic inflection point. With record India EV growth hitting 24.5 lakh units in FY26, the transition to sustainable mobility is no longer a peripheral t...

Market Research on Defense Budget Allocations Analyzing the 21.84% Increase in Capital

India Defence Budget 2026: Capital Expenditure and Industry Impact

The Union Budget 2026 has sent a clear signal to the world: India is no longer just a buyer—it is becoming a formidable builder. With a historic ₹7.84 lakh crore defence allocation, the Ministry of De...