It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often to think bi...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, your stage in...
AI in market research is no longer experimental — it’s operational at some of the world’s largest agencies, reshaping how studies are designed, analysed, and delivered faster than most practitioners...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. India’s...
Consumer product testing is the step most brands skip — and the reason 70–80% of new products fail within their first year. Launching without it is one of the most expensive mistakes a business can make. Months...
India’s telecom industry is entering its most competitive phase in a decade. With Reliance Jio, Airtel, and Vi rolling out 5G at varying speeds and price points, operators are no longer competing only on ...
The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguration of trade...
Prime Minister Narendra Modi’s recent address regarding the escalating West Asia conflict sent a clear warning to the corporate world: the macroeconomic impact of global disruptions will be felt across the dome...
Consumer Insights Geopolitical Risk And Consumer Behavior Indian Consumer Sentiment 2026 Industry Trends Market Research Market Research Trends In India 2026
As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoint for 20%...
In 2026, the global economic landscape is defined by a delicate balancing act. Governments are racing to implement fiscal deficit discipline to stabilize currencies and curb inflation, while simultaneously navi...
