Conjoint analysis is a market research technique that reveals how customers make trade-offs between competing product features, prices, and brands — by asking them to choose between realistic product ...
A recent analysis tested how ChatGPT, Gemini, and Perplexity recommend brands across five Indian consumer categories — private hospitals, health insurance, private banks, skincare, and home appliances...
India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project ru...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often t...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, you...
AI in market research is no longer experimental — it’s operational at some of the world’s largest agencies, reshaping how studies are designed, analysed, and delivered faster than most pra...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. Ind...
Consumer product testing is the step most brands skip — and the reason 70–80% of new products fail within their first year. Launching without it is one of the most expensive mistakes a business can ma...
India’s telecom industry is entering its most competitive phase in a decade. With Reliance Jio, Airtel, and Vi rolling out 5G at varying speeds and price points, operators are no longer competin...
The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguratio...
