India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project runs on the same raw m...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often to think bigger is al...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, your stage in the produ...
AI in market research is no longer experimental — it’s operational at some of the world’s largest agencies, reshaping how studies are designed, analysed, and delivered faster than most practitioners anticipat...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. India’s market re...
Consumer product testing is the step most brands skip — and the reason 70–80% of new products fail within their first year. Launching without it is one of the most expensive mistakes a business can make. Months of R&...
India’s telecom industry is entering its most competitive phase in a decade. With Reliance Jio, Airtel, and Vi rolling out 5G at varying speeds and price points, operators are no longer competing only on coverage—t...
The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguration of trade expectati...
Prime Minister Narendra Modi’s recent address regarding the escalating West Asia conflict sent a clear warning to the corporate world: the macroeconomic impact of global disruptions will be felt across the domestic marke...
As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoint for 20% of global...
