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FMCG Research

Rural India consumer research showing FMCG growth trends and changing consumer spending habits
Consumer Insights Consumer Research Consumption Behavior Data Analytics FMCG Research Market Research Trends In India 2026 Rural Consumer Behavior India Rural Research

The ₹5 Lakh Question: How Rural India’s Spending Habits Are Blindsiding FMCG Giants

For the better part of a decade, India’s FMCG giants built their strategies around one assumption: growth comes from cities. Premium SKUs for urban millennials. Digital-first campaigns targeting Tier-1 me...

by 09/06/2026