brand research India

UPI MDR trader protest October 2026 — CAIT merchant pushback and festive season payment mix impact | Maction Consulting

Traders Just Split Over the UPI MDR Protest — Which Is More Useful Data Than the Protest Itself

The planned “No UPI Day” protest for October 2 — which we flagged two weeks ago as the kind of merchant-behaviour question standard trackers don’t capture — just played out in a genu...

Crude at $107 and rupee past 96 — festive season cost pressure beyond fuel for Indian brands | Maction Consulting

Crude at $107, Rupee Past 96: This Isn’t Just a Fuel Story Anymore

Brent crude crossed $107 a barrel this weekend, and the rupee slipped past 96 to the dollar on September 28 for the first time — two numbers moving together, twelve days before Navratri begins. The pr...

UPI MDR October 2026 — 0.4% merchant discount rate launching mid-festive season, Rs 2000 threshold impact on merchant behaviour | Maction Consulting

UPI Stops Being Free for Merchants on October 15 — And It Lands Mid-Festive Season

NPCI issued a circular on September 15 that ends six years of zero-cost UPI for merchants. From October 15, a 0.4% Merchant Discount Rate applies to person-to-merchant transactions above Rs 2,000, cap...

India bank liquidity surplus ₹11 lakh crore 2026 — what it means for festive season EMI demand and consumer durables research | Maction Consulting

India’s Banks Are Sitting on a Record ₹11 Lakh Crore Surplus — Right Before Festive Season

India’s banking system is sitting on the largest cash surplus in its recorded history — roughly ₹11 lakh crore, or $115 billion, in excess rupee liquidity — and the RBI began actively draining i...

RAI festive retail recovery 2026 — 8% national growth with North South at 9% and West East at 6%, regional divergence analysis | Maction Consulting

Retail Is Recovering Ahead of Festive Season — But “Measured Recovery” Isn’t the Same Everywhere

The Retailers Association of India released its latest Business Survey this week, and the topline is genuinely encouraging: retail grew 8% year-on-year in July, with store-level demand — the RAI&#8217...

August 2026 GST collections India — 14.8% headline vs 9.3% domestic growth and 8.3% net growth after refunds | Maction Consulting

August GST Collections Rose 14.8% — But the Number Underneath It Is the One Worth Reading

India’s gross GST collections came in at ₹1,99,853 crore for August, released September 1 — a healthy-looking 14.8% jump over last year, edging right up to the ₹2 lakh crore mark. On a headline ...

India GDP Q1 FY27 — investment matched consumption at 3.95 percentage points each, what it means for brand research and consumer demand | Maction Consulting

India’s GDP Grew 7.8% Last Quarter — But the Consumer Isn’t Who Drove It This Time

India’s GDP grew 7.8% in the April-June quarter, comfortably beating the RBI’s own 7% forecast, and most of the coverage this week has understandably led with that headline number. The det...

India calibrated consumption 2026 — Deloitte Consumer Signals data on spending intent, financial wellbeing, and brand research implications | Maction Consulting

Calibrated Consumption”: Why the Indian Consumer Isn’t Cutting Back — Just Getting Pickier

Deloitte’s latest Consumer Signals India report has put a name to something a lot of category-level research has been circling around for a while without quite pinning down: “calibrated co...

India state-level inflation divergence July 2026 — Telangana 6.32% vs national 4.45% | Maction Consulting

India’s Inflation Isn’t One Number — It’s Six Different Stories by State

India’s retail inflation hit 4.45% in July, released this week by the National Statistics Office — a 19-month high, and the third straight monthly acceleration. That’s the headline every o...