The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On the surface, this is...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often to think bigger is al...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, your stage in the produ...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. India’s market re...
For the better part of a decade, India’s FMCG giants built their strategies around one assumption: growth comes from cities. Premium SKUs for urban millennials. Digital-first campaigns targeting Tier-1 metros. Dist...
The Indian market in 2026 is no longer a monolith that can be understood through broad-stroke headlines. While news outlets report a projected USD 200 billion e-commerce market size, the real strategic advantage lies ben...
