our solutions
new product development
Overview
New product development research lets you assess not only where the current product / service is in the product life cycle, but what attributes are most appreciated and what consumer elements are willing to pay a premium. It is important that you keep your portfolio of products fresh. Many businesses ensure that they have produced at least 30 per cent of their goods over the past five years. On an average, only 35% of new products are successful. So how do you make sure yours make the cut? We can help you design and launch products and services that outperform the competition by bringing consumer insight to the heart of the product development process.
From the outset, we partner with brands to help them generate ideas, and shortlist the right concepts to move forward. We work in close collaboration with clients to help them further refine, develop and test these to create marketing-beating products and services.
Solutions
Comprehensive Product Development services include
Proposition Development
To help you build a genuine connection between your brand and your customers, determine and differentiate the emotional benefits that consumers see behind your product and services.
Product Concept Testing
Identify the strongest concept(s) for further iteration and development to take forward.
Product Concept Validation
Understand how your offering works with consumers so that before launching you can optimize it. Understanding consumer reactions is key to making sure products and services are both appealing and relevant to your target audience.
Product Testing
Optimize your products and services to establish success for your business. Re-engineering or launching a new product or service could be tricky. Competition is fierce; gaining market share from established players is tough.
Pricing Research
Find the optimum price point for your service or product. Determining the value consumers attach to new products or services can be difficult.
