Product Concept Testing
overview
Identify the strongest product concepts to take forward for further development.
Product development begins with creativity and a flood of new ideas. But how do you filter them down to the concepts consumers will actually want to buy?
We help companies move beyond blue-sky thinking. Our concept testing research gives you a shortlist of viable concepts to carry into the next phases of product development, with evidence behind every choice.
Using qualitative and quantitative techniques, we show how consumers view each concept. We explore whether the product idea is clear, whether it solves a real problem, and whether it appeals to your target audience.
We evaluate concepts on the factors that drive purchase, using creative qualitative tools and benchmarking against our norms database. This identifies the concepts with the highest appeal and shows how they can be refined, so you move into the next development stage with confidence.
Please Connect to us: info@maction.com
