new product development

product concept validation


Understand how your offering works with consumers so that before launching you can optimize it. Understanding consumer reactions is key to making sure products and services are both appealing and relevant to your target audience.

Concept validation allows you to develop a detailed understanding of how your current and target customers feel about the core aspects of your offer before it is launched into the market.

Using a range of qualitative and/or quantitative techniques, we can help brands understand an overall level of appeal, as well as identify specific aspects to further improve. This may take the form of a simple or detailed online survey, an online community, or a focus group discussions.

We’ll help you understand what’s going to resonate with consumers, what’s going down flat and, most importantly, why this is so. We can help you understand how to optimize your concept so that it is a hit with its target audience by digging into these areas with consumers. We can set up your product or service for success by helping you to focus on the areas that matter most and get these right before the launch.

Benefits to bank on

Validation of the concept can have impact on your business:

  • Identify key development areas

    Understanding what consumers like or dislike about your product or service will allow you to prioritize areas for optimization before the final launch.

  • Develop market-leading services and products

    It’s just the first step to decode likes and dislikes of target segment. Also, the validation process identifies how to deal with the key issues, helping you to refine your product or service to meet consumer needs.

  • Make your communications clear

    Getting the views of consumers on your product and services will help you develop a clear value proposition, so that you can talk to your target audience about your offer.