Pricing Research

overview

Find the right price point for your product or service. Understanding the value consumers attach to new products and services can be difficult. Our pricing research helps you build an optimal pricing strategy across the new product development cycle. Our suite of pricing techniques works across the go-to-market journey, from the early stages of development, where we can provide broad pricing thresholds, through to full launch, where we help you understand your product’s price elasticity. Whether you want to understand the branded impact of pricing, see how consumers trade off product or service features against price, or simply find acceptable pricing parameters, we have the tools and techniques to help.

Please Connect with us at info@maction.com

Benefits to bank on

How pricing research can strengthen your business:

  • Build a competitive pricing strategy

    By testing prices in a competitive context, we show how different price points affect your market share against competitors.

  • Understand revenue at every price point

    Our analytical techniques estimate the expected revenue yield at different price points, so you can calculate the overall return on a new launch and finalize your strategy.

  • Understand the value of each feature

    By testing bundles of products and services, we identify the relative value consumers place on different features, helping you create the mix that drives sales at the optimal price point.