new product development
pricing research
overview
Find the optimum price point for your service or product. Determining the value consumers attach to new products or services can be difficult. With research on pricing, we can help you succeed in developing an optimum pricing strategy along the new product development cycle. Our suite of pricing techniques are designed to work across the go-to-market journey – from the initial stages of development, where broad pricing thresholds can be provided right through to full launch, where we can help you understand your product’s price elasticity. Whether you want to understand the branded impact of pricing, consumers will make product or service features versus price, or simply find acceptable pricing parameters, we’ve got the tools and techniques to help.
