festive season 2026

RBI MPC August 2026 rate hold — what it means for brand research and festive season planning in India | Maction Consulting

The RBI Held Rates This Week — and Told Brands Exactly What to Watch For

The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously. But Governor Sanja...

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...