e-commerce India

Indian festive e-commerce shopping and average order value trends in 2026

Redseer’s Festive Numbers Are In. The Average Order Value Is the Detail to Watch

When the festive sales opened on October 8, we wrote that “orders doubled” was only the first number. Redseer Strategy Consultants has now published estimates that let us start answering t...

Big Billion Days 2026 pre-sale consumer research — what brands should measure before Flipkart and Amazon festive sale dates are confirmed | Maction Consulting

Before the Big Billion Days: What Brands Should Be Measuring in the Next Five Weeks

Flipkart’s Big Billion Days and Amazon’s Great Indian Festival haven’t been officially confirmed for 2026 yet, but both platforms are expected to open within days of each other in th...