consumer sentiment

India inflation 2026 and consumer behaviour — what brands should be tracking in H2 2026 | Maction Consulting

India’s Inflation Just Crossed 4% Again: What Brands Should Be Tracking Now

India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the traje...

India Middle East Corridor IMEC consumer sentiment shifts — Maction Consulting

The India–Middle East Corridor: How Geopolitical Shifts Are Rewriting Consumer Sentiment Data

The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguratio...

How the Middle East Conflict Could Reshape India’s Consumer & Market Research Landscape in 2026?

How Rising Oil Prices Are Changing Consumer Sentiment in India

As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoi...

The Role of Sentiment Analysis in Market Research

The Role Of Sentiment Analysis In Market Research

Sentiment analysis, a powerful tool in the realm of market research, has emerged as a crucial component for understanding consumer opinions and preferences. By analyzing the emotional tone of textual ...