consumer behaviour

Indian festive e-commerce shopping and average order value trends in 2026

Redseer’s Festive Numbers Are In. The Average Order Value Is the Detail to Watch

When the festive sales opened on October 8, we wrote that “orders doubled” was only the first number. Redseer Strategy Consultants has now published estimates that let us start answering t...

Quick commerce vs traditional kirana retail — loyalty data and consumer behaviour in India 2026 | Maction Consulting

Quick Commerce vs. Traditional Retail: What Loyalty Data Reveals About India’s Shopping Habits

Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...

EV adoption in India — consumer intent vs. purchase gap | Maction Consulting

EV Adoption in India: What Consumers Say vs What They Actually Buy

EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly sho...