When the festive sales opened on October 8, we wrote that “orders doubled” was only the first number. Redseer Strategy Consultants has now published estimates that let us start answering t...
A wave of Indian D2C startups is using this festive season to launch new products — not on their own websites, not through a traditional retail rollout, but directly on Blinkit, Zepto, Swiggy Instamar...
Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...
