Market Research

October 2026 GST collections in India and domestic versus import revenue growth

October GST Jumped 22.9%. Three Checks Before You Read It as Festive Demand

Gross GST collections for October came in at Rs 2.31 lakh crore, up 22.9% on last year, according to provisional data released on November 1. Coverage describes it as the fastest annual growth in more...

HUL Q2 FY27 results showing multi-year-high volume growth and the contribution of pricing to FMCG sales

HUL’s Volume Growth Hit a Multi-Year High. Price Still Did a Bit More of the Work

Hindustan Unilever reported its September-quarter results on October 28, and the headline numbers were stronger than the previews. Underlying sales growth came in at 15%, the highest in 14 quarters. U...

Consumer product testing before launch — pre-launch market research by Maction Consulting

Why You Should Do Consumer Product Testing Before Launching

Consumer product testing is the step most brands skip — and the reason 70–80% of new products fail within their first year. Launching without it is one of the most expensive mistakes a business can ma...

How the Middle East Conflict Could Reshape India’s Consumer & Market Research Landscape in 2026?

How Rising Oil Prices Are Changing Consumer Sentiment in India

As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoi...

AI wealth management helping NRIs manage cross-border investments through consumer research and data analytics.

How AI Wealth Management Is Transforming NRI Financial Behavior

Artificial Intelligence is reshaping the financial services industry at an unprecedented pace. From automated investment recommendations to intelligent remittance platforms, AI-powered financial solut...

Consumer spending during inflation analyzed using market research and demand forecasting

How Inflation Changes Consumer Spending and Pricing Strategies

The Reserve Bank of India’s (RBI) decision in April 2026 to maintain the repo rate has sent a clear signal to the market: while growth remains resilient, the “elephant in the room” is the ...

ChatGPT Enterprise Meets Indian Markets Turning 40-60 Minute Daily Productivity Gains into Market Share Through Predictive Analytics

How ChatGPT and Predictive Analytics Help Businesses Make Better Decisions

The landscape of the Indian economy in 2026 is defined by a singular transition: the move from “AI curiosity” to “AI execution.” Recent reports from the Indian Express highligh...

AI-assisted survey enumerator conducting a market research interview

AI as the Invisible Co-Pilot: How Enumerators Are Using Generative Tools to Supercharge In-Field Market Interviews in 2026?

The year 2026 has redefined the front lines of market research. The image of a survey enumerator juggling a clunky clipboard or a static digital form is officially a relic of the past. Today, the most...

Enhancing Supply Chain Efficiency Under GST 2.0 A Data Analytics and Market Research Perspective

Enhancing Supply Chain Efficiency Under GST 2.0 A Data Analytics And Market Research Perspective

The Goods and Services Tax (GST) in India marked a monumental shift towards a unified tax regime. Now, with the continuous evolution towards what many are calling “GST 2.0,” the emphasis i...