FMCG Market Research

FMCG Q1 FY27 India — HUL Dabur Britannia revenue growth vs volume growth and pack size trends | Maction Consulting

HUL, Dabur, and Britannia Just Posted Strong Growth — But the Pack Size Is Shrinking

India’s FMCG majors opened FY27 with numbers that, on the surface, look like a genuine turnaround. Hindustan Unilever posted 10% year-on-year revenue growth to ₹17,341 crore in the June quarter ...

Rural India consumer research showing FMCG growth trends and changing consumer spending habits

The ₹5 Lakh Question: How Rural India’s Spending Habits Are Blindsiding FMCG Giants

For the better part of a decade, India’s FMCG giants built their strategies around one assumption: growth comes from cities. Premium SKUs for urban millennials. Digital-first campaigns targeting...