Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. India’s market re...
The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguration of trade expectati...
The pandemic accelerated a trend that was already underway: the rise of remote work. As businesses adapted to lockdowns and social distancing measures, remote work became the norm for many industries. This shift has had ...
The convergence of predictive maintenance and market research marks a pivotal shift in how businesses glean actionable insights from their data. Traditionally, these domains operated in isolation, each serving a distinct...
The landscape of market research is undergoing a seismic shift, moving beyond the realm of traditional surveys and focus groups. At the forefront of this revolution is neuroscience, a discipline that delves into the comp...
Ensuring the growth and expansion of a business calls for a market opportunity analysis (MOA) to be conducted at regular intervals. It serves as a tool for understanding the position of a business in the market, the new ...
The tactics that were effective for your market research strategy in the past are likely to be unsuccessful in the present day. The world is rapidly evolving and advancing, and if brands fail to adapt quickly enough, ...
Introduction Market research is undergoing a transformation from traditional methods to advanced technologies such as social media, improved data collection software, and advanced analytics. This shift is changing how...
Understanding your customers and competitors is crucial, and market research plays a vital role in achieving that understanding. By gathering information, market research can offer valuable insights that can guide your b...
Introduction Social media may not be an ideal source of market survey as it is not a representative sample and can be too small for small businesses. However, it is still critical for larger organizations because it i...
