The landscape of market research is undergoing a seismic shift, moving beyond the realm of traditional surveys and focus groups. At the forefront of this revolution is neuroscience, a discipline that ...
Consider having an Xbox without games or a camera without film. It doesn’t make sense unless you’re a collector. You may own both of the products, but if you spent a lot of money on them...
Marketers aren’t unfamiliar with the concept of segmentation. We use segmentation to send personalized mailings, establish buyer-specific pricing models, and better understand our most devoted...
Everyone wants their company to expand. This seems self-evident, given that effective and successful expansion means more income, brand exposure, brand loyalty, and more — and we know this is true by ...
It can get difficult to set a price for your goods and services. If you set your prices too high, you’ll miss out on important sales. If you set them too low, you’ll miss out on a lot of m...
Buyer personas are an important part of inbound marketing success, especially for sales and marketing departments. After all, the marketing team and the sales team both need to know who they’re ...
Buyer personas assist you in better understanding your customers (and potential customers). This makes it easier for you to adjust your content, marketing, product development, and services to your ta...
“A friend in need is a friend indeed.” This quote used to be the starting line of most of our essays on a loyal friend. We learned since day one, that the person who sticks with us during our bad days...
When it comes to serving clients, the paradigm has shifted. Because of increased competition, it’s as simple as changing your mind about customer service and calling it the customer experience. ...
We questioned 1,920 business people to find out what their top business priority for the next five years is, and the same response came out on top once again. Can you predict what a company’s ma...
