Brand Marketing

Confessions of a Data Analyst The Most Common Mistakes Marketers Make (and How to Avoid Them) - Update
Brand Marketing Confusing Correlation with Causation Content Marketing Data Analyst Digital Marketing Human Element Identify Your Target Market Increased Market Awareness

Confessions Of A Data Analyst: The Most Common Mistakes Marketers Make (And How to Avoid Them)

The relationship between marketers and data analysts can be as unpredictable as a click-through rate. Marketers, the artistic minds with a flair for the impulsive, and data analysts, the guardians of spreadshee...

Expertise, Experience, And Insights: Your Roadmap To the Right Market Research Firm
Brand Marketing Communication is Key Content Marketing Cost and Value for Money Identify Your Target Market Increased Market Awareness Keeping Things Confidential Market Research Firm Quality of Data Matters Reputation Speaks Volumes What’s Their Research Style?

Expertise, Experience, And Insights: Your Roadmap To the Right Market Research Firm

Introduction: In today’s competitive business landscape, market research is a crucial component of success. It provides valuable insights into consumer behavior, market trends, and industry dynamics, e...

Title - The Role Of Online Surveys In Market Research
Automation Brand Marketing Branding Efforts Content Marketing Continuous Engagement: Data Analytics Data Collection What Are Online Surveys in Market Research?

The Role Of Online Surveys In Market Research

The primary cause of the annual increase in Internet surveys is their low cost. Furthermore, because of its vast reach, doing a survey online is convenient. In the last ten years, researchers have been more and...

Title - What is the Likert Scale in Market Research
Brand Marketing Content Marketing Identify Your Target Market Increased Market Awareness Interval data analysis Likert Scale Market Research Market Trends Marketing Goals Ordinal data analysis Survey Analysis

What is the Likert Scale in Market Research?

A market survey or research is a technique companies use to identify their customer’s needs. It focuses on consumer satisfaction, taste, and opinion of a product or service. This helps a company obtain proper f...

Leveraging Consumer Insights in Marketing
Accelerated Research Action Plan to implement Advanced Analytics Brand Marketing Branding Branding Efforts Business Case Study Consumer Insights Customer Survey Data Analysis and Interpretation Deep Learning Emerging Technologies Machine learning (ML) Survey research Survey Respondents Target Audience Testing Feedback

Leveraging Consumer Insights in Marketing

Marketing is primarily about leaning into the marketplace and understanding what consumers want and expect from a brand. Often, a market research agency makes the mistake of not being able to leverage consumer ...