Artificial intelligence, also called AI, is increasingly used in business and is expected to transform several industries. Known as “AI-washing,” the dishonest practice of inflating or misrepresenti...
Unquestionably, the automotive industry is emerging from one of its most difficult eras. The pandemic has caused a significant slowdown in the business during the past few years. Players should prepare for more...
The selection of an appropriate research procedure is necessary for the successful execution of any project. The procedure one chooses determines the kind of data one can collect, its process, and its analysis....
Sustainability is the new way of living; it does protect the environment, adds to preserving natural heritage for future generations, and improves the quality of our lives. And it does come at the cost of extra...
Business owners try and do everything possible to keep their customers happy. Dedicated customer support teams do everything to guide customers in the best possible way. Businesses make all the efforts to treat...
Mobile market research typically involves communications or a set of questionnaires that reach the participant via smartphone, tablet, or PDA. It is a procedure that connects businesses with existing and ...
Understanding your customers and competitors is crucial, and market research plays a vital role in achieving that understanding. By gathering information, market research can offer valuable insights that can gu...
Introduction It seems like you’ve dedicated considerable effort to devising your market survey and strategy. Perhaps you’ve already planned the questions for the survey, segmented your target mar...