Blog

Title - WTP - What is it why is it important and how to measure
Auctions Conjoint Analysis Experiments and Revealed Preference Focus Groups and Surveys Improved Segmentation Increased Market Awareness Van Westendorp's Price Sensitivity Meter

WTP – What is it, why is it important, and how to measure?

In business, few things are more crucial than ensuring your goods and services are reasonably priced. If you undercharge, you’ll lose out on revenue that you could use to build your staff, improve your pr...

Title - Enhancing Product Experience_ The Top 5 Strategies
Performance and Speed Proactive Support and Feedback Mechanisms Seamless Onboarding User-Focused Design

Enhancing Product Experience – The Top 5 Strategies

In the competitive market of today, where consumers are spoiled for choice, a quality product experience is more crucial than ever. Businesses are realizing that the overall user experience their products offer...

Title - How to Optimize Your Research to Navigate Business Uncertainty
Adaptable Research Objectives Adopt a growth mindset Agile Methodology Collaboration in Research Data-Driven Planning Exploration and technology Industry-Related Research Keep an eye out for patterns and warning indicators Making scenario plans

How To Optimize Your Research To Navigate Business Uncertainty?

Uncertainty has become the new normal in today’s volatile corporate environment. Because of economic ups and downs, technology developments, or global pandemics, businesses are constantly compelled to tre...

Title - How To Build A Full Funnel Marketing Strategy
Activate Lead Nurturing Bottom of the Funnel (BoFu) Content Marketing Create High-Quality Content Email Marketing Identify Your Target Market Lead Generation Limited-Time Offers Measure and Analyze Middle of the Funnel (MoFu) Optimize and Iterate Paid Advertising Product Demonstrations Remarketing SEO Optimization Setting Goals Social Media Engagement Testimonials Top of the Funnel (ToFu)

How To Build A Full Funnel Marketing Strategy?

To be effective in today’s fast-paced business world, a strong marketing strategy must take potential customers on a journey that culminates with them being passionate champions of your organization. The ...

Title - 3 Tips For Building An Anonymous Survey And How To Decide When To Use It
Academic Evaluation Aggregate Data for Analysis Analyzing and Interpreting Anonymous Survey Data Avoid Collecting Identifiable Information Avoid Leading Questions Building An Anonymous Survey Consider Context and Demographics Deciding When to Use an Anonymous Survey Ensuring Participant Anonymity and Data Security Explain Anonymity and Confidentiality Feedback Gathering Focus on Key Takeaways Pilot Testing Planned Development Social and Cultural Issues Research Touchy Issues Use a Mix of Question Types Utilize Secure Survey Platforms

3 Tips For Building An Anonymous Survey And How To Decide When To Use It

Surveys are now crucial for getting information from various participants, including thoughts, opinions, and facts. However, there are some circumstances where maintaining anonymity is essential to promote sinc...

Title - An Overview Of Structural Equation Modeling (SEM) For Marketing Researchers
Advertising and Communication Effectiveness Consumer Behavior Analysis Data Collection Market Modeling and Forecasting Measurement Model Measurement Model Estimation Model Evaluation Model Modification Model Specification Structural Model Structural Model Estimation

An Overview Of Structural Equation Modeling (SEM) For Marketing Researchers

In recent years, marketing experts have begun to use the strong statistical analysis method known as structural equation modeling (SEM). It enables researchers to examine intricate correlations between several ...

The-Top-5-Question-Types-to-Include-in-Market-Segmentation
Analytics Artificial Intelligence Attitudinal Questions Behavior-based Questions Branding Efforts Case study Demographic Questions Market Research Market Research Panel Market Segmentation Open-ended Questions Psychographic Questions Target Audience

The Top 5 Question Types To Include In Market Segmentation

Understanding your target population and developing marketing tactics tailored to their unique demands requires market segmentation, which is a critical first step. The appropriate questions must be asked to ga...

Conducting Research with Children - Key Tenets for Success
A warm and welcoming attitude Branding Branding Efforts Customer Survey Data Analysis and Interpretation Market Trends Marketing Goals Parental Involvement and Child Assent Physical environment Tailored Research Approaches

Conducting Research With Children – Key Tenets For Success

A cautious and sensitive approach is necessary while conducting research with youngsters. Children make up a specific class of study subjects, and special considerations must be made for their age, developmenta...

Better Participation Big Data Overload Changing consumer behavior Compromised data Lack of Inclusion and diversity Privacy Concerns Shifting Research Paradigms Survey Exhaustion Unethical ways of data collection

Overcoming The Biggest Threats To Market Research

The business world is evolving very fast, and market research is vital to the success of all companies, big or small. Market research provides a better understanding of the latest trends in the industry, consum...

ChatGPT is ushering in Research 3, but what is Research 3.0
Accelerated Research Accelerating Experimentation ChatGPT Data Analysis and Interpretation Data-Driven Discoveries Enhanced Insights Enhancing the Literature Review Ethical considerations Ethical Considerations and Bias Detection Expertise Access and Guidance Innovation and Creativity Intelligent Collaboration Intelligent Hypothesis Generation Research 3 Resource Allocation Optimization Sharing of knowledge and collaboration The Growing Popularity Of ChatGPT The Impact of ChatGPT on Research Understanding Research 3.0

ChatGPT is ushering in Research 3.0, but What is Research 3.0?

Artificial intelligence (AI) has been advancing quickly over the past few decades, altering how we work, live, and interact with technology. AI has been essential in enabling discoveries and advancing science i...