Retail Research

Quick commerce vs traditional kirana retail — loyalty data and consumer behaviour in India 2026 | Maction Consulting

Quick Commerce vs. Traditional Retail: What Loyalty Data Reveals About India’s Shopping Habits

Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana store still has a future...

Evaluating customer experience through mystery shopping

How Mystery Shopping Helps Audit SOP Compliance

In the boardroom, your Standard Operating Procedures (SOPs) look flawless. They are the blueprint for your brand’s success, designed to ensure every customer receives the same high-quality experience. But in the bustling...