FMCG India

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...

GST 2.0 impact on consumer behaviour in India — what nine months of data shows for brand strategy | Maction Consulting

GST Turns Nine: What GST 2.0 Has Actually Done to Consumer Behaviour

GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have g...

Quick commerce vs traditional kirana retail — loyalty data and consumer behaviour in India 2026 | Maction Consulting

Quick Commerce vs. Traditional Retail: What Loyalty Data Reveals About India’s Shopping Habits

Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...