Data Analytics

Smart Cities and Market Research: A Symbiotic Relationship
Big Data Data Analyst Data Analytics IoT (Internet of Things) Market Research Smart Cities Urban Development Urban Planning

Smart Cities And Market Research: A Symbiotic Relationship

The intersection of smart cities and market research is a dynamic and evolving field, one that is essential for understanding and shaping the future of urban living. As cities become increasingly interconnected...

Predicting the Unpredictable - Using Scenario Planning in Market Research
Assess Risk Data Analytics Developing Plausible Scenarios Developing Strategies Economic Downturn Enhance Decision Making Experiential Retailing Identify Emerging Trends Identifying Key Uncertainties Market Research Monitoring and Adapting Predicting the Unpredictable Shift to Sustainability Technological Disruption

Predicting the Unpredictable : Using Scenario Planning in Market Research

The business landscape is a turbulent sea, constantly battered by waves of uncertainty, disruption, and black swan events. In this era of rapid change, traditional market research often falls short. To navigate...

Title - The Role Of Online Surveys In Market Research
Automation Brand Marketing Branding Efforts Content Marketing Continuous Engagement: Data Analytics Data Collection What Are Online Surveys in Market Research?

The Role Of Online Surveys In Market Research

The primary cause of the annual increase in Internet surveys is their low cost. Furthermore, because of its vast reach, doing a survey online is convenient. In the last ten years, researchers have been more and...

Title - How to influence sustainable behavior through advertising
Action Plan to implement Branding Efforts Connectivity to nature Data Analytics Emotional Investment Giving the audience a sense of being in charge Giving the audience a way of learning Market Trends Psychological Levers Sustainable Behavior

How To Influence Sustainable Behavior Through Advertising?

Sustainability is the new way of living; it does protect the environment, adds to preserving natural heritage for future generations, and improves the quality of our lives. And it does come at the cost of extra...