The days of relying on guesswork, confusing online product filters, or endless swatching at a counter are quickly fading. The beauty shopping India landscape is undergoing a massive transformation, led by the i...
Black Friday is no longer just a Western shopping event; it is now a major fixture in the Indian Consumer Behavior calendar. By 2025, the week-long sale has fully matured, bridging the gap between the end of Di...
The Goods and Services Tax (GST) in India marked a monumental shift towards a unified tax regime. Now, with the continuous evolution towards what many are calling “GST 2.0,” the emphasis is increasi...
India’s recent GST 2.0 reform is more than just a tax change; it’s a strategic move to boost consumption and put more money back into the hands of the common person. By simplifying the tax structure...
The earth, a dynamic and ever-shifting canvas, occasionally reminds us of its immense power. The recent magnitude 8.8 earthquake off Russia’s Kamchatka Peninsula was one such stark reminder. While the she...
The men’s grooming and skincare industry has undergone a remarkable transformation in recent years, evolving from a niche market to a booming sector driven by shifting consumer behaviors and societal tren...
In an era defined by data-driven decisions, market research has evolved from broad generalizations to granular, precise insights. The ability to understand consumer behavior at a microscopic level, to anticipat...
In today’s dynamic business landscape, aligning marketing strategies with broader economic trends has become paramount. By leveraging data analytics, businesses can gain valuable insights to optimize thei...
