The landscape of business is evolving at a breakneck pace. Consumer behaviors shift, markets fluctuate, and competition intensifies. To stay ahead, businesses need more than just a pulse on the market; they req...
Advertising and Communication Effectiveness Consumer Behavior Analysis Data Collection Market Modeling and Forecasting Measurement Model Measurement Model Estimation Model Evaluation Model Modification Model Specification Structural Model Structural Model Estimation
In recent years, marketing experts have begun to use the strong statistical analysis method known as structural equation modeling (SEM). It enables researchers to examine intricate correlations between several ...
