Amazon – The Doyen among online retail stores. Amazon no longer is synonymous with the once famous trivia fact that it’s the world’s largest river; rather it resonates with being the world’s larg...
The terms “Market Research” and “Marketing Research” are often used interchangeably but they are different from each other. To understand the difference, we need to know the 4Ps of marketing, also known as th...
Marketers aren’t unfamiliar with the concept of segmentation. We use segmentation to send personalized mailings, establish buyer-specific pricing models, and better understand our most devoted clients&#...
Everyone wants their company to expand. This seems self-evident, given that effective and successful expansion means more income, brand exposure, brand loyalty, and more — and we know this is true by looking at...
It can get difficult to set a price for your goods and services. If you set your prices too high, you’ll miss out on important sales. If you set them too low, you’ll miss out on a lot of money. Pric...
Buyer personas are an important part of inbound marketing success, especially for sales and marketing departments. After all, the marketing team and the sales team both need to know who they’re marketing ...
Buyer personas assist you in better understanding your customers (and potential customers). This makes it easier for you to adjust your content, marketing, product development, and services to your target audie...
You’ve probably heard the term “buyer persona” if you’ve been in the marketing world in the last few years. It’s casually said as if everyone has one and knows what it is. That, ho...
Experience management is all about customers, employees, partners, suppliers, and prospects. Even an organization is just an extensive collection of people. An organization can effectively manage the experience...
Brand equity is the commercial worth derived from the consumer’s perception of the brand name of a particular product or service. It is the social value of a well-known brand. It can make the brand owner ...
