consumer behaviour India

India inflation 2026 and consumer behaviour — what brands should be tracking in H2 2026 | Maction Consulting

India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the trajectory behind it: inf...

GST 2.0 impact on consumer behaviour in India — what nine months of data shows for brand strategy | Maction Consulting

GST Turns Nine: What GST 2.0 Has Actually Done to Consumer Behaviour

GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have grown roughly threefo...