There is a significant distinction between customer care and customer service. Customer care is all about your relationship with your consumers. It’s about building trust, offering assistance, and making ...
Customer service is critical to success. A satisfied consumer is more likely to make suggestions, introduce new customers, and make things easier to maintain. To properly manage customer relationships, you must...
If you want your message to be heard, it must reach the appropriate individuals at the proper time and place. Getting your products or services to resonate with your target audience is at the heart of marketing...
Marketing research is gaining popularity these days. And nowhere is research more popular than in the business-to-business world, where it plays a significant role in the success of many companies. In this post...
Do you ask for a bandage or a Band-Aid if you scrape your knee? Coca-Cola and Band-Aid are two successful firms that have one thing in common: a solid brand positioning strategy. Indeed, their brand names have ...
Consider having an Xbox without games or a camera without film. It doesn’t make sense unless you’re a collector. You may own both of the products, but if you spent a lot of money on them, you̵...
Amazon – The Doyen among online retail stores. Amazon no longer is synonymous with the once famous trivia fact that it’s the world’s largest river; rather it resonates with being the world’s larg...
The terms “Market Research” and “Marketing Research” are often used interchangeably but they are different from each other. To understand the difference, we need to know the 4Ps of marketing, also known as th...
Marketers aren’t unfamiliar with the concept of segmentation. We use segmentation to send personalized mailings, establish buyer-specific pricing models, and better understand our most devoted clients&#...
Everyone wants their company to expand. This seems self-evident, given that effective and successful expansion means more income, brand exposure, brand loyalty, and more — and we know this is true by looking at...
