Black Friday is no longer just a Western shopping event; it is now a major fixture in the Indian Consumer Behavior calendar. By 2025, the week-long sale has fully matured, bridging the gap between the end of Di...
The Goods and Services Tax (GST) in India marked a monumental shift towards a unified tax regime. Now, with the continuous evolution towards what many are calling “GST 2.0,” the emphasis is increasi...
India’s recent GST 2.0 reform is more than just a tax change; it’s a strategic move to boost consumption and put more money back into the hands of the common person. By simplifying the tax structure...
The men’s grooming and skincare industry has undergone a remarkable transformation in recent years, evolving from a niche market to a booming sector driven by shifting consumer behaviors and societal tren...
In today’s fast-paced digital world, businesses need to stay connected with their customers’ thoughts and preferences. Traditional focus groups, where participants gather in a physical room to discuss products ...
In the modern business landscape, understanding your customer is paramount. It’s no longer enough to know what they buy; you need to understand their preferences, their online behavior, their feedback, and even...
Imagine having a crystal ball that reveals exactly where your customers are, where they shop, and even the routes they take. While not quite magic, location intelligence tools are the closest businesses can get...
