The Evolution of Focus Groups in the Digital Age Focus groups, a cornerstone of market research for decades, have traditionally relied on in-person interactions to gather valuable consumer insights. However, th...
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In today’s rapidly evolving market landscape, traditional market research methods are increasingly falling short. To gain deeper insights into consumer preferences, behaviors, and emotions, businesses are...
Augmented Reality Coca-Cola Conducting Market Research in the Metaverse Consumer Behavior in the Metaverse Digital Identity Gamification Immersive Experiences Nike Virtual Economy Virtual Reality
The metaverse, a digital universe where virtual and physical realities converge, presents an unprecedented opportunity and challenge for market researchers. As this new frontier expands, understanding consumer ...
