The GST reform has been a landmark moment for India’s economy, ushering in a “one nation, one tax” regime. While the initial GST implementation unified a multitude of indirect taxes, it also p...
Advanced Analytics Consumer Sentiment Data-Driven Decision Making Data-Driven Marketing Market Research Opinion Mining Sentiment Analysis Social Media Analytics Text Mining
Sentiment analysis, a powerful tool in the realm of market research, has emerged as a crucial component for understanding consumer opinions and preferences. By analyzing the emotional tone of textual data, busi...
Consumer Research Consumption Behavior Data-Driven Marketing Geographic Information Systems (GIS) Geospatial Analysis Location Data Mapping Market Research Spatial Analytics
Geospatial analysis, the process of analyzing geographic data to understand patterns and relationships, has become an indispensable tool for market research. By leveraging location-based data, businesses can ga...
