Blog

From Reforms to Results - The Power of Economic Policies in Steering India's Elections
Demonetization in 2016 Economic Impact on Elections Economic Relief Measures During COVID-19 India's Elections Liberalization in 1991 National Rural Employment Guarantee Act (NREGA) 2005 The Power Of Economic Policies

From Reforms To Results: The Power Of Economic Policies In Steering India’s Elections

Elections in India are a grand spectacle of democracy, characterized by vibrant campaigns, fervent public engagement, and, crucially, the influence of economic policies. The relationship between economic decisi...

Sponsorship Valuation and ROI Analysis in the IPL: A Game-Changer for Brands
A Game-Changer For Brands A Win-Win for Brands and Cricket Decoding Sponsorship Valuation Innovative Methodologies: The Game-Changers IPL Sponsorship KPIs: The Building Blocks of Success ROI Analysis Sponsorship Valuation The IPL Phenomenon: A Brand’s Playground The ROI Conundrum: Beyond the Numbers

Sponsorship Valuation And ROI Analysis In The IPL: A Game-Changer For Brands

In the electrifying world of sports, the Indian Premier League (IPL) stands out not just as a cricketing spectacle but as a colossal platform for brands to showcase themselves to a global audience. With its ble...

Expertise, Experience, And Insights: Your Roadmap To the Right Market Research Firm
Brand Marketing Communication is Key Content Marketing Cost and Value for Money Identify Your Target Market Increased Market Awareness Keeping Things Confidential Market Research Firm Quality of Data Matters Reputation Speaks Volumes What’s Their Research Style?

Expertise, Experience, And Insights: Your Roadmap To the Right Market Research Firm

Introduction: In today’s competitive business landscape, market research is a crucial component of success. It provides valuable insights into consumer behavior, market trends, and industry dynamics, e...

India's Urban-Rural Divide
2024 India Poll Schedule Digging Deeper: The Socio-Cultural Fabric India's Urban-Rural Divide Political Party Manifestos 2024 The City and Village Vote The Development Drive The Narrative Game

The City and Village Vote: Cracking the Code on India’s Urban-Rural Divide

As country readies 2024 India Poll Schedule for the massive General Elections, one key factor that political parties and analysts are keeping a close eye on is the difference in voting preferences between rural...

Cricket in the Age of Analytics: The IPL 2024 Revolution
CricketMania Elevating the Fantasy Cricket Experience IPL2024 IPLPredictions IPLT20 IPLUpdates Revolutionising Targeted Advertising Unleashing the Power of Sponsorship Measurement Unveiling the Secrets of Fan Engagement

Cricket in the Age of Analytics: The IPL 2024 Revolution

Get ready for a cricketing revolution! The Indian Premier League (IPL) has always been a spectacle of cricketing brilliance, captivating audiences across the globe. A new force is redefining the game – data ana...

Title - The Role Of Online Surveys In Market Research
Automation Brand Marketing Branding Efforts Content Marketing Continuous Engagement: Data Analytics Data Collection What Are Online Surveys in Market Research?

The Role Of Online Surveys In Market Research

The primary cause of the annual increase in Internet surveys is their low cost. Furthermore, because of its vast reach, doing a survey online is convenient. In the last ten years, researchers have been more and...

Is Your Sample Ample? Common Issues and How to Avoid Them?
Analysing conclusions Evaluating available samples Impact of failure Sampling Statistical Analysis Survey Panel Sampling

Is Your Sample Ample? Common Issues And How to Avoid Them?

Proper sampling is a critical aspect of business success. However, a business is bound to fail with the wrong proper approach. Every new offering in the market requires extensive research to evaluate what the t...

Survey Design For Customer Satisfaction: Measuring And Improving
Avoiding Bias and Leading Questions Choosing the Right Survey Channel Iterative Process Open-Ended vs. Closed-Ended Questions Qualitative Analysis Quantitative Analysis Target Audience Identification The Foundation of Effective Survey Design The Importance of Customer Satisfaction

Survey Design For Customer Satisfaction: Measuring And Improving

Customer happiness is a lighthouse that points businesses toward success in the fast-paced business world. Not only is knowing your customers’ pulse a smart business move, but it’s also essential to...

Pains and Gains – How To Give Your Customers What They Want
Creating products that match well with pains and gains Evolution of customer pains and gains How does the concept highlight the value proposition? How To Give Your Customers What They Want? Need for an empathy map Pairing customer needs with product benefits Understanding the concept of pains and gains Ways of finding customer gains and pains?

Pains and Gains – How To Give Your Customers What They Want?

In the early 2000s, advertisement campaigns extensively used pain and gain ideas. Marketing experts believe that a large chunk of the target audience explains simple everyday items. However, previously, the sce...

Title - Customer Journey Mapping 101
Awareness Better Tracking Brand Loyalty Consideration Conversion Customer Insights Customer Journey Mapping How Can the Customer Encounter the Brand? Retention What Is the Customer Doing? What Is the Customer Thinking?

Customer Journey Mapping 101

Often, people confuse a customer with someone who visits the brand to try out a product and make the best use of it. However, the journey to winning a customer only begins with a person approaching a product or...