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Why brand tracking is crucial for your business and how it is done!

It’s time to master your next move! “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Bu...

Source: Corporate Professionals

Why CSR research matters to businesses and how to do it?

“Businesses cannot be successful when the society around them fails.” If you are a businessman whose sole objective is to make profits and make zero contribution towards your social image which trig...

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Why outsourcing has a great proposition for market research firms?

Your marketing team is doing its best to nail those marketing strategies and line up some amazing ideas to outperform your competitors in the market. In fact, till a certain point, they did well too. ...

Source: Taboola

How to test your Ads and campaigns effectiveness

Solution for a digital era problem! The most creative method of customer acquisition for any company is a persuasive advertisement. Millions of dollars are invested in advertising their products and...

Source: Taboola

How to Conduct A Customer Segmentation Study and why it is so important?

A Love Letter from A Marketer! The beautiful aroma of your favorite coffee is enough to kickstart your day and have all the adrenaline rushing through your body screaming ….” productive”. But, what ...

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How AI is changing the way Market Research is done

Artificial Intelligence and Machine Learning are no longer some complex technical jargon. In our day to day life, face recognition, personalized shopping reviews, and smart personal assistants like Si...

Source: Secretstache

How to improve funnel conversions using UX research

“Empathy is the heart of design. Without the understanding of what others see, feel and experience, design is a pointless task.” -Tim Brown ,  CEO of the Innovation and design firm IDEO What is User ...