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EV adoption in India — consumer intent vs. purchase gap | Maction Consulting

EV Adoption in India: What Consumers Say vs What They Actually Buy

EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly show that 60–70% of pro...

India Middle East Corridor IMEC consumer sentiment shifts — Maction Consulting

The India–Middle East Corridor: How Geopolitical Shifts Are Rewriting Consumer Sentiment Data

The India–Middle East–Europe Economic Corridor (IMEC), formalised at the G20 in September 2023 and gaining commercial traction through 2025–26, is more than a logistics project. It is a reconfiguration of trade expectati...

Rural India consumer research showing FMCG growth trends and changing consumer spending habits

The ₹5 Lakh Question: How Rural India’s Spending Habits Are Blindsiding FMCG Giants

For the better part of a decade, India’s FMCG giants built their strategies around one assumption: growth comes from cities. Premium SKUs for urban millennials. Digital-first campaigns targeting Tier-1 metros. Dist...

From Energy Crisis to Consumer Insights: What Businesses Must Learn from PM Modi’s Middle East Conflict Address

From Energy Crisis to Consumer Insights: What Businesses Must Learn From PM Modi’s Middle East Conflict Address

Prime Minister Narendra Modi’s recent address regarding the escalating West Asia conflict sent a clear warning to the corporate world: the macroeconomic impact of global disruptions will be felt across the domestic marke...

Why Data Analytics is Critical for Supply Chain & Risk Management Amid Geopolitical Tensions?

Why Data Analytics Is Critical For Supply Chain & Risk Management Amid Geopolitical Tensions?

The modern global marketplace is undergoing a profound structural shift. As escalating geopolitical conflicts, volatile trade policies, and unexpected regional lockdowns reshape traditional shipping lanes, businesses can...

How the Middle East Conflict Could Reshape India’s Consumer & Market Research Landscape in 2026?

How Rising Oil Prices Are Changing Consumer Sentiment in India

As we cross the mid-way point of 2026, the global economy is grappling with the most significant energy disruption in decades. The closure of the Strait of Hormuz earlier this year—a critical chokepoint for 20% of global...

B2B demand forecasting and investment trend analysis using market research data

How B2B Companies Can Improve Demand Forecasting Using Market Research

In 2026, the global economic landscape is defined by a delicate balancing act. Governments are racing to implement fiscal deficit discipline to stabilize currencies and curb inflation, while simultaneously navigating a &...

AI wealth management helping NRIs manage cross-border investments through consumer research and data analytics.

How AI Wealth Management Is Transforming NRI Financial Behavior

Artificial Intelligence is reshaping the financial services industry at an unprecedented pace. From automated investment recommendations to intelligent remittance platforms, AI-powered financial solutions are changing ho...

Digital lending platforms improving women’s financial inclusion through data-driven lending strategies

How Digital Lending Is Driving Women’s Financial Inclusion

The financial services industry is undergoing a significant transformation as digital lending platforms make credit more accessible than ever before. One of the most remarkable developments in recent years has been the r...

Enterprise AI adoption in India supported by consumer research and data analytics.

How Businesses Can Measure AI Readiness and Build Consumer Trust

Artificial Intelligence has moved beyond experimentation and is becoming a core part of business strategy across industries. From financial services and healthcare to retail and manufacturing, organizations are investing...