India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project ru...
The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On ...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often t...
Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, you...
AI in market research is no longer experimental — it’s operational at some of the world’s largest agencies, reshaping how studies are designed, analysed, and delivered faster than most pra...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. Ind...
Consumer product testing is the step most brands skip — and the reason 70–80% of new products fail within their first year. Launching without it is one of the most expensive mistakes a business can ma...
India’s telecom industry is entering its most competitive phase in a decade. With Reliance Jio, Airtel, and Vi rolling out 5G at varying speeds and price points, operators are no longer competin...
EV adoption in India has a paradox at its heart: ask any urban Indian car buyer today whether they would consider an electric vehicle, and the answer is overwhelmingly positive. Surveys repeatedly sho...
