Blog

You’ve probably heard the term “buyer persona” if you’ve been in the marketing world in the last few years. It’s casually said as if everyone has one and knows what it is. That, ho...

Experience management is all about customers, employees, partners, suppliers, and prospects. Even an organization is just an extensive collection of people. An organization can effectively manage the experience...

Brand equity is the commercial worth derived from the consumer’s perception of the brand name of a particular product or service. It is the social value of a well-known brand. It can make the brand owner ...

Customer experience plays a vital role. When it comes to customer experience, every customer should keep two things in mind. The first thing is that today, customer experience is the topmost priority in busines...

  Uncertainty persists about the world, our lives, and the economy as COVID-19 has changed the structure of every experience. Consumer behaviour change is immediate and apparent. The most evident reason for it ...

It’s no secret that buzzwords are thrown around like hotcakes in the marketing world. Things change every now and again, and marketers all over the place become pumped. Growth hacking has been around for ...

Sampling is a very important part of market research. Without proper sampling, heading a market research activity becomes very difficult. Using a sampling method, the most minute details and findings can be bro...

Non-probability sampling is a sampling strategy in which it is impossible to compute the probability of any individual being chosen for a sample. It’s the polar opposite of probability sampling, in which ...

It’s simple to decide to conduct a survey of people. However, creating a survey may appear difficult. We at Maction strive to make it as simple as possible. Surveys are both an art and a science, but they...