Blog

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B2B Research Survey Tips

Thing You Need to Know About B2B Market Research

Marketing research is gaining popularity these days. And nowhere is research more popular than in the business-to-business world, where it plays a significant role in the success of many companies. In this post...

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Branding Survey Tips

A Complete Guide to a Spectacular Brand Positioning in 2022

Do you ask for a bandage or a Band-Aid if you scrape your knee? Coca-Cola and Band-Aid are two successful firms that have one thing in common: a solid brand positioning strategy. Indeed, their brand names have ...

Image Source: Entrepreneur
Pricing

How to Price a Product that your team can Sell?

A strong sales team is like a powerful engine, but underpriced products are like putting that engine in a lawnmower instead of a Lamborghini. It’s critical that you establish a selling price for your prod...

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Pricing

Learn to Master the “MUST HAVE ADD ONS” Strategy: Optional Product Pricing

Some purchases, like a laptop case or in-flight improvements, can be complemented by future purchases. While it may appear that we require the additional item, it is usually something that will only enhance our...

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CX Survey Tips

Steal Our Top Pricing Mechanism for 2022: Captive Product Pricing

  Consider having an Xbox without games or a camera without film. It doesn’t make sense unless you’re a collector. You may own both of the products, but if you spent a lot of money on them, you&#821...

Image Source: Analytics India Magazine
Survey Tips

Why is Amazon a Leader in Customer Experience and how can Businesses Learn from it?

Amazon – The Doyen among online retail stores. Amazon no longer is synonymous with the once famous trivia fact that it’s the world’s largest river; rather it resonates with being the world’s larg...

Image Source: Ask Any Difference
Survey Tips

Market Research vs Marketing Research: The Difference you Don’t Often Understand

  The terms “Market Research” and “Marketing Research” are often used interchangeably but they are different from each other. To understand the difference, we need to know the 4Ps of marketing, also known as th...

Image Source: Search Engine Journal
CX Survey Tips

7 Easy Ways to Segment your Social Media Audience

  Marketers aren’t unfamiliar with the concept of segmentation. We use segmentation to send personalized mailings, establish buyer-specific pricing models, and better understand our most devoted clients&#...

Image Source: HubSpot
CX Survey Tips

How to Understand Market Penetration and Create a Strategy Around it?

Everyone wants their company to expand. This seems self-evident, given that effective and successful expansion means more income, brand exposure, brand loyalty, and more — and we know this is true by looking at...

Image Source: Shopify
CX Survey Tips

The Ultimate Guide to Pricing Strategies in 2022

It can get difficult to set a price for your goods and services. If you set your prices too high, you’ll miss out on important sales. If you set them too low, you’ll miss out on a lot of money. Pric...