Customer experience plays a vital role. When it comes to customer experience, every customer should keep two things in mind. The first thing is that today, customer experience is the topmost priority in busines...
Uncertainty persists about the world, our lives, and the economy as COVID-19 has changed the structure of every experience. Consumer behaviour change is immediate and apparent. The most evident reason for it ...
It’s no secret that buzzwords are thrown around like hotcakes in the marketing world. Things change every now and again, and marketers all over the place become pumped. Growth hacking has been around for ...
Sampling is a very important part of market research. Without proper sampling, heading a market research activity becomes very difficult. Using a sampling method, the most minute details and findings can be bro...
Non-probability sampling is a sampling strategy in which it is impossible to compute the probability of any individual being chosen for a sample. It’s the polar opposite of probability sampling, in which ...
It’s simple to decide to conduct a survey of people. However, creating a survey may appear difficult. We at Maction strive to make it as simple as possible. Surveys are both an art and a science, but they...
“A friend in need is a friend indeed.” This quote used to be the starting line of most of our essays on a loyal friend. We learned since day one, that the person who sticks with us during our bad days are the o...
Having in-depth knowledge about the different factors affecting your business is the main pathway to understanding the needs of your company. Irrespective of the fact that whether you are handling a startup or ...
Businesses can make better judgments about how to price their products and services via price sensitivity research, ensuring that they are competitive and producing more revenue. But, what exactly is price sens...
It is mandatory for a real estate investor to conduct a market analysis before investing in real estate. Market analysis is conducted to understand whether a particular project is viable or not. When the demand...
