India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the trajectory behind it: inf...
Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third of annual sales for...
GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have grown roughly threefo...
India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project runs on the same raw m...
The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On the surface, this is...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often to think bigger is al...
Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana store still has a future...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, your stage in the produ...
AI in market research is no longer experimental — it’s operational at some of the world’s largest agencies, reshaping how studies are designed, analysed, and delivered faster than most practitioners anticipat...
Choosing the right market research company in India is one of the most consequential procurement decisions a brand or consultancy can make — yet most are made without a clear evaluation framework. India’s market re...
