The specter of a 50% tariff on Indian goods, brandished by President Donald Trump, has sent shockwaves through global trade. For India, the threat isn’t just about economic numbers; it strikes at the hear...
In today’s dynamic business landscape, understanding your customer is paramount. This is where Customer Journey Analytics (CJA) steps in, offering a magnifying glass into every interaction a customer has ...
The earth, a dynamic and ever-shifting canvas, occasionally reminds us of its immense power. The recent magnitude 8.8 earthquake off Russia’s Kamchatka Peninsula was one such stark reminder. While the she...
The men’s grooming and skincare industry has undergone a remarkable transformation in recent years, evolving from a niche market to a booming sector driven by shifting consumer behaviors and societal tren...
In today’s hyper-competitive marketplace, businesses live or die by the quality of their customer experience. Happy customers are repeat customers, brand advocates, and the lifeblood of sustainable growth...
In today’s fast-paced digital world, businesses need to stay connected with their customers’ thoughts and preferences. Traditional focus groups, where participants gather in a physical room to discuss products ...