Flipkart’s Big Billion Days and Amazon’s Great Indian Festival haven’t been officially confirmed for 2026 yet, but both platforms are expected to open within days of each other in th...
India’s trade relationship with the US has whiplashed twice in the past year. Tariffs on Indian goods hit a punishing 50% in August 2025, a February 2026 bilateral deal brought that down to 18%,...
India’s retail inflation hit 4.45% in July, released this week by the National Statistics Office — a 19-month high, and the third straight monthly acceleration. That’s the headline every o...
Conjoint analysis is a market research technique that reveals how customers make trade-offs between competing product features, prices, and brands — by asking them to choose between realistic product ...
The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously. But Governor Sanja...
A recent analysis tested how ChatGPT, Gemini, and Perplexity recommend brands across five Indian consumer categories — private hospitals, health insurance, private banks, skincare, and home appliances...
India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the traje...
Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...
GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have g...
India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project ru...
