The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously. But Governor Sanja...
A recent analysis tested how ChatGPT, Gemini, and Perplexity recommend brands across five Indian consumer categories — private hospitals, health insurance, private banks, skincare, and home appliances...
India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less than the traje...
Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third...
GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this year, gross collections that have g...
India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project ru...
The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On ...
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct is often t...
Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana stor...
Qualitative vs quantitative research — it’s one of the most common questions clients ask at the start of a research brief, and the honest answer is that it depends on your business question, you...
