consumer sentiment India

Festive Season 2026 India — consumer demand signals, rural-urban divergence, and brand strategy | Maction Consulting

Festive Season 2026: Why Brands Are Betting Big While Consumer Data Sends Mixed Signals

Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a third of annual sales for...

RBI Consumer Confidence Survey 2026 — what it means for brand research and category tracking in India | Maction Consulting

What the RBI’s Latest Consumer Confidence Survey Means for Brand Research in 2026

The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this month. On the surface, this is...