Marketing research is gaining popularity these days. And nowhere is research more popular than in the business-to-business world, where it plays a significant role in the success of many companies. In...
Do you ask for a bandage or a Band-Aid if you scrape your knee? Coca-Cola and Band-Aid are two successful firms that have one thing in common: a solid brand positioning strategy. Indeed, their brand n...
A strong sales team is like a powerful engine, but underpriced products are like putting that engine in a lawnmower instead of a Lamborghini. It’s critical that you establish a selling price for...
Some purchases, like a laptop case or in-flight improvements, can be complemented by future purchases. While it may appear that we require the additional item, it is usually something that will only e...
Consider having an Xbox without games or a camera without film. It doesn’t make sense unless you’re a collector. You may own both of the products, but if you spent a lot of money on them...
The terms “Market Research” and “Marketing Research” are often used interchangeably but they are different from each other. To understand the difference, we need to know the 4Ps of marketing, also k...
Marketers aren’t unfamiliar with the concept of segmentation. We use segmentation to send personalized mailings, establish buyer-specific pricing models, and better understand our most devoted...
Everyone wants their company to expand. This seems self-evident, given that effective and successful expansion means more income, brand exposure, brand loyalty, and more — and we know this is true by ...
Buyer personas are an important part of inbound marketing success, especially for sales and marketing departments. After all, the marketing team and the sales team both need to know who they’re ...
