Get a snapshot of the competition from the point of view of your customers by knowing what they think about your goods and services and how they’re using them.

Looking for ideas for new product growth, want to learn how to do better in the market or where the focus of the next marketing message should be?

Studies on our use and mindset will help to provide an objective view from the viewpoint of the customer.

Our research on use and attitudes help you step into the shoes of your customers to gain a more realistic understanding of the category and its position within it. We have the wide-angle lens to help you see more, helping you to define what your brand stands for and find opportunities to move forward.

Adapted to your needs, we will help you recognize the brand’s defining features, the various categories that exist or the category’s most critical needs. All of our studies of use and attitudes are built around what’s next in the roadmap of your company – whether it’s planning to open a new market, developing a new marketing strategy or driving potential product growth.