Opportunity Identification Research
overview
Find new ways to inspire product innovation within your category.
To stay relevant, brands need to be able to launch new products with confidence. We work with companies to identify gaps in their offering and uncover unserved or underserved customer segments.
Finding the right opportunity takes a careful, structured process — it’s what separates a successful launch from a costly miss. We build a tailored approach around your specific challenge, which may include:
- End-consumer workshop sessions — building a rich understanding of customer experience with your category, including behavior trends, product use, and shortcomings in current offerings.
- Usage and behavior studies — large-scale quantitative research that lets us analyze the category as a whole and identify unmet needs a new product could satisfy.
- Expert interviews — conversations with industry leaders that surface a forward-looking view of growth areas, emerging prospects, and white space in the market. This intelligence feeds directly into co-creation workshops, where we refine early-stage product ideas against the white space we’ve identified.
We also run seminars with your internal teams to help you act on new opportunities and innovations, sharing key perspectives and working with you to define product concepts ready for further development and testing.
