Digital Retail Landscape

Background

Conducted a pan-India study on how users engage and interact with several e-retail mediums.

Research Objectives

– To map the views and perceptions of urban netizens on existing online retail portals.
– To comprehend the netizens perception carried by online retailers.
– To study the latest trends that prevail in the retail operating environment.
– To figure out the opportunities that can be seized by online retailers for differentiation and future growth prospects.

Target Group Surveyed

Random sampling of 600 customers across six metropolitan cities in India including Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad.

Key Takeaways From The Study

– Active Participants of online shopping fall under the age of 40.
– The retail giant Amazon tops the list in the category of most preferred brand for online shopping.
– Cash on delivery is still the most preferred Payment gateway among Indians.
– Promotional Sales and discounts found to be the most prominent reasons for visiting online shopping sites.
– Mobile is found to be the most influential device in e-shopping.
– Most favourable timeslot for Internet shopping is 6 pm- 9 pm.
– Most Sought Online product categories are Electronics and Apparels.