Van Westendorp's Price Sensitivity Meter

Title - WTP - What is it why is it important and how to measure
Auctions Conjoint Analysis Experiments and Revealed Preference Focus Groups and Surveys Improved Segmentation Increased Market Awareness Van Westendorp's Price Sensitivity Meter

WTP – What is it, why is it important, and how to measure?

In business, few things are more crucial than ensuring your goods and services are reasonably priced. If you undercharge, you’ll lose out on revenue that you could use to build your staff, improve your pr...