Branding

Positioning Statement – What To Tell Your Potential Customers?
Analytics B2B Research Branding

Positioning Statement – What To Tell Your Potential Customers?

A positioning statement is a brief statement that encapsulates the unique value that a company, product, or brand provides to its customers. It is an essential tool for communicating a company’s or produc...

Creativity
Analytics B2B Research Branding Quick Tips Survey Tips

What is Creative Strategy and How do You Create One?

Nike is an American multinational company engaged in the design, development and manufacturing, and sales of footwear, apparel, equipment, and accessories. Established in 1964, the company is also known for its...

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Branding Survey Tips

A Complete Guide to a Spectacular Brand Positioning in 2022

Do you ask for a bandage or a Band-Aid if you scrape your knee? Coca-Cola and Band-Aid are two successful firms that have one thing in common: a solid brand positioning strategy. Indeed, their brand names have ...